In the iGaming sphere, affiliate programs often offer two payment options — CPA and RevShare. The question of what is better to choose — revshare или cpa — is very common. In fact, the answer depends on the tasks facing the partner and how he plans to work with traffic.
CPA (Cost Per Acquisition) is a fixed fee for a specific action, for example, for registration or the first deposit of the player. The money comes immediately after the result is confirmed. RevShare (Revenue Share) is a share of the income that the casino receives from the attracted client. Such income comes gradually, depending on the user's activity.
Each model has its own characteristics. CPA is suitable for those who want to receive payment quickly and without unnecessary complications. RevShare is more interesting for those who are ready to work for the long term and retain players. It is important to understand that both models can complement each other within the framework of one affiliate program.
What are the pros and cons of CPA and RevShare
To better understand, it is useful to look at the main advantages and limitations of each model. What CPA gives:
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Fast payment for each new client.
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A clear income amount without surprises.
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No need to worry about how long the player will remain active.
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Great for those just starting out.
But CPA also has its drawbacks. A fixed rate limits the maximum income, even if the client becomes very active. In addition, the quality of players does not affect the payout amount.
Now let's look at RevShare. Advantages of RevShare:
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The ability to receive money for a long time from one player.
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The more the user plays, the higher the affiliate's income.
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Encourages the introduction of high-quality and interested traffic.
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A good option for experienced partners who know how to work with an audience.
The disadvantage is that payments depend on the player's activity, which means that income can change and be delayed. In some cases, such income can be less predictable than with CPA.
How to choose between CPA and RevShare
The choice depends on several factors, including traffic quality, experience and financial goals. If there is proven and loyal traffic, it is better to choose RevShare - this will allow you to receive income constantly. If the traffic is new or unstable, CPA will be safer and more predictable. It is also important to understand how quickly you need money. CPA allows you to receive profit immediately, and RevShare requires patience and attention to customer retention. Points that will help you decide:
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Traffic reliability and loyalty.
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Goals - quick income or stable income in the future.
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Experience in affiliate programs and the ability to work with users.
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Financial situation and the ability to wait for payments.
As a result, the question of revshare or cpa comes down to choosing between stability and potential. Sometimes it makes sense to combine both models in order to receive both guaranteed income and part of future earnings.
The appropriate option depends on the specific situation and personal preferences. The right choice helps not only to earn money, but also to build long-term relationships with the affiliate program, which in the future can open up additional opportunities and increase income.
